2012 Jeep Compass
2012 Jeep Compass
2012 Jeep Compass
2012 Jeep Compass Mopar
2012 Jeep Compass Mopar Interior
2012 Jeep Compass Mopar
2012 Jeep Compass Mopar
2012 The Compass. The source of many gnashing teeth amongst the Jeep faithful. And is there reason to fear, perhaps the corruption of the hallowed Jeep image? In honesty, no.Jeep has always remained true to those who have been loyal to Jeep. The new Wrangler Rubicon is that expression personified. But the all-capable definition has to eventually give way to business realities, and Chrysler has no intention of allowing the Jeep image to stagnate while the competition redefines traditional Jeep segments. Enter the Compass, a viable entry into the small SUV category. At no time was this vehicle referred to as a crossover.
In our interview, Jeff Bell, VP of Jeep Brand, conveyed the division's belief that the KJ Liberty's success in the marketplace (now #1 in its segment) gave planners the confidence to go ahead with the next expansion of the Jeep franchise. “For us it's about inviting more people to join ‘The Club We Call Jeep.’ What we're really talking about is being inclusive in a very exclusive mind set.” The goal for Jeep has been and continues to be becoming and remaining the most capable 4X4 in any segment they compete. To that end, they have not strayed from their mission.
The Compass was a response to prospects who want a more affordable or more eco-friendly or more compact Jeep. Bell refers to the Compass as "world breaking" by its combination of technology: the new dual-VVT World Engine engine, CVT technology, and a Jeep-specific 4 wheel drive system.
As for the Jeepster...
Mr. Bell cites the legions of fans who love the 1949-59 Jeepster, even though it wasn't the same definition as the then CJ line. So, while the Compass will not adhere to many hardcore enthusiasts definition of "Jeep," it will in fact expand upon the already strong Jeep tradition a welcome a whole new group of freedom seekers to the Jeep family.